Who cares about one girl who videotapes her coming out? Well at least 3.8 Mio in 1 day! Think about it. 3.8 - mainly millenials - are watching a girl's video about her feelings and her temporary or final sexual orientation. That is highly relevant to the audience... They have established a relationship and have become friends with somebody they have never met in real life.
Congratulations Mr. George Lucas for what you have invented almost 40 years (!) ago. Today trailer #2 has been viewed 16 mio. times in only 24 hrs. The momentum still exists.
Geico launches a series of unskippable preroll ads on YouTube. Grand idea and execution!!!