First Inactivity Tracker

There is a hype on fitness and activity trackers. Joe Boxer - a pyama and underwear brand - flips the game upside down and launches the first inactivity tracker. You get rewarded for foing nothing with "chill time." By eraning chill time you can achieve levels like "Couch Commander" or "Cryogenic." And there is a real benefit in it: you can feel better about watching the latest Game of Thrones Season on the couch instead of sweating in the sun ;)