Beyoncé Launches Surprise Album Without Campaign

When you've had it all you may want to go back to normal (as far as it is possible). However Beyoncé decided to cut out the PR and ad campaign for her freshly released album. So what did she do to make it a success anyway? She got the right timing, launched a 30-sec-music-video-snippet for each song on her youtube channel (see below), posted this to her instagram followers and let word-of-mouth do the rest. In other words, she played perfectly with her social reach and relied on her brand strength. Thumbs Up!