Apple is turning 30 and therefore they created a celebration movie. On just one day, in more then 15 cities with just the iPhone! Watch the "making of" here - and the movie and more info on their special website.
Okay, after Catvertising, this is the next big thing on the internet - at least in digital communication. Scary your customers to hell and make them never to forget your brand anymore... and let the others laugh about it. ;)