Fantastic. Smart. Funny. Emotional. Great. Creative. Adorable. Approachable. Perfect campaign for Instagram! And actually endlessly adaptable.
After the Instagram Catalogue of Ikea, Mercedes is showing us how to build a GLA on Instagram. Not really a new idea. But still a new coup. And a lot of work for the guy who had to build all these accounts and click ways :)
It was a social media phenomena: Chanel had almost 2 million followers on their Instagram Channel without posting any pictures. But that's history - with a teaser of the new Chanel fragrance movie! Hallelujah.
Instafame is an exploration of a teenager's relationship with fame through the lens of instagram. The documentary centers around Shawn Megira, a teenager from Long Island who had 81K instagram followers, and asks questions related to the nature of fame and why so many young people see it as the ultimate measure of success.