Scientists from Indiana University created a formula that they say successfully forecast most of the popular new models who appeared on Fashion Week runways. Although we already anticipated that corelation, a scientific proof is an interessting piece in the puzzle: Factors such as the models' hair and eye color, height, hip, waist, dress and shoe size were merely important. The models' agency and their popularity on instagram (number of followers) were the strongest indicators for the upcoming fashion show bookings. We're not talking of millions of followers, quite small accounts allready told the future of the girls.
Still not convinced? Of the eight models the researchers predicted would become most popular, six did. They were Sofia Tesmenitskaya, Arina Levchenko, Renata Scheffer, Sasha Antonowskaia, Melanie Culley and Phillipa Hemphrey.