Cams that are carried around by cats and dogs and periodically take a snap are available for years. Whiskas take it one step further and develops a cam that also posts to instagram. Owners can comment on their cats' posts with #askwhiskas to learn more about the behaviour and habits of their cat. We are looking forward to that service offered for humans ;)
Get some exaples on their facebook page and see how whiskas even explained Taylor Swifts 'injury' caused by her cat. This is how brands can communicate with their audience in real time.