Next step at lifestyle approach of Adidas: working with it-star Childish Gambino aka Donald Glover - no one is more cool than this multi-interested artist right now. Good choice and nice introduction - the sequel to his summer video…
Art is for everyone. And Art is everything. A satire about running a museum, about the curator who loses his cell phone and spirals out of control., about marketing experts and art lovers. And about us, the normal people :)
Interactive! Finally a real interactive TV show. Steven Soderbergh worked over three years to complete Mosaic: A new storytelling experience that lets you choose your own path. Download the free app now. The six-part limited series will air on HBO in January 2018. We can't wait.
What a superb and interesting way to show your local attachment and your official task to be an independent and brave TV channel: creating brave commercials. Three cheers for courageous clients all over the world!
Again a music campaign on this mix side? For U2? Why? Because it is good! Tatia Pilieva has created a remarkable short film to accompany U2's new single 'You're The Best Thing About Me'. A short documentary about love and separation featuring a newlywed military couple, high school sweethearts, a Syrian refugee family in Greece and a young couple from Mexico City.
German Viral Guerilla Rap Action. Sido, one of Germany's most popular rapper, in a simple, easy but funny and positive campaign. Nice job!
A new rubric in our mix! Oldies but goodies. Commercials and campaigns from the archive of the internet:
When you have a slow internet connection, you come late to online fads. A not so old commercial for 'Connect Internet' from February this year. But but fun to see it the first time! (Maybe we have slow internet too :) - but otherwise - see below our Harlem Shake from 2013 - we're one of the first companies in Germany that time!)
Our version from 2013: