STEINEL - XSolar goes extreme

XSOLAR – A storytelling product campaign for STEINEL

Dream

For the product launch, we opted to drive home just why STEINEL’s XSolar light is one of the best of its kind on the market: the solar-powered light source works in any place at any time, regardless of location and weather conditions.

Realization

We took the key elements of product benefit to extremes, demonstrating practical usage in conditions of heat, cold and brightness: at a secluded mountain cabin at 1,400 metres, with no electricity; on an island in North Frisia regularly beset by violent storms; and in a building deep in the Spanish countryside, far from civilisation. We put the spotlight on XSolar with a storytelling campaign: light anywhere, at any time, thanks to Steinel lights. The campaign was publicised via YouTube and a landing page, backed up by PR specials and PoS promotional measures – so the target groups got the message!

Solarzelle auf einer Wiese für MissionXSolar eine Storytelling Produkt-kampagne für Steinel Haus im Wald für MissionXSolar eine Storytelling Produkt-kampagne für Steinel
Holzhütte im Schnee für MissionXSolar eine Storytelling Produkt-kampagne für Steinel Solar cell in snow für MissionXSolar eine Storytelling Produkt-kampagne für Steinel
Haus im Wald für MissionXSolar eine Storytelling Produkt-kampagne für Steinel Zwei Bauern im Sonnenuntergang für MissionXSolar eine Storytelling Produkt-kampagne für Steinel