Karl Lagerfeld mit einem Steiff Tier auf dem Schoß für Steiff PR-Coup und Brand Positioning Karl Lagerfeld mit einem Steiff Tier auf dem Schoß für Steiff PR-Coup und Brand Positioning

Margarete meets Karl – STEIFF/ LAGERFELD

PR Coup & Brand Positioning for STEIFF

Dream

STEIFF, a tradition-conscious German company, wanted to reposition its brand, reach out to new target groups, distinguish itself on a creative level and present its high quality products in a fresh way.

Realization

Signing up German fashion designer Karl Lagerfeld to produce a special limited edition teddy bear stood out as a creative milestone in the 130-year history of STEIFF. Every detail of the fluffy lookalike resembled the original as closely as possible – and it was handmade, of course. In due course we devised a superlative PR stunt, combining classic public relations measures with a launch event at Colette (the trendy concept store in Paris), a micro online store, PoS equipment and packaging for the strictly limited Steiff bears priced at over €1,000. Global announcements in print, TV and online even gained an accolade on the blogging scene, with Kanye West writing up the promotion. A dream come true!

Steiff Tier in Kooperation mit Karl Lagerfeld für Steiff PR-Coup und Brand Positioning

Facts

  • 2.500

    Pcs. (Limited Edition) - Sold Out

  • 24

    countries worldwide

  • 3.500

    Clippings Print, Online & Blog

  • 4.5 million

    Contacts worldwide

Bilder Collage vom Launch des Karl Lagerfeld Steiff Tieres für Steiff PR-Coup und Brand Positioning
The coolest thing I’ve ever seen
Kanye West, Blog