Stark geschminkte Frau für die Manhattan 360 Grad Kampagne Stark geschminkte Frau für die Manhattan 360 Grad Kampagne

Holistic campaign to relaunch the cosmetic brand MANHATTAN

Looks born of the boundless metro­po­litan lifestyle of the streets of Manhattan have always inspired authen­ti­cally individual urban looks. This fact was couched as a key inter­na­tional message in the brand relaunch. In this way, Germany’s biggest cosmetics brand sought to complement its brand charisma with a contem­porary urban naturalness; coreside awareness of trends and aesthe­ticism were favoured over super­fi­cially glossy perfection.

Five strong and stylish characters provided testi­mo­nials, spear­heading the campaign as a quasi-documentary spot with the support of a genuine selection of cast parti­ci­pants. Variants on product spots present the various products and sustain the story, pushing the theme via social media, influ­encer state­ments and exclusive, authentic content.

The Instagram look of the campaign is no coincidence!
(Horizont, April 2018)
Zwei stark geschminkte Frauen für die Manhattan 360 Grad Kampagne
Zwei stark geschminkte Frauen für die Manhattan 360 Grad Kampagne
Zwei stark geschminkte Frauen für die Manhattan 360 Grad Kampagne
Mann und Frau stark geschminkt für die Manhattan 360 Grad Kampagne