Ein See mit Bergen im Hintergrund beim Sonnenaufgang für die Just Away Branding Kampagne Ein See mit Bergen im Hintergrund beim Sonnenaufgang für die Just Away Branding Kampagne

JUST AWAY – Travel by Inspiration

A branding campaign for EUROTOURS

Dream

EUROTOURS GmbH, Austria’s largest incoming agency, had a vision: to develop a new international tourism brand in the B2C segment, distinguishing the company from its competitors while opening up new markets and accessing target groups.

Realization

We duly created a totally new brand dubbed JUST AWAY, from brand name to strategic alignment and the actual launch. We also oversee all points of contact with the customer, from corporate design, conception and creation of the entire online travel portal to BTL and ATL campaigns and supporting measures such as PR, social media and blog PR. From day one, JUST AWAY presented an inspirational, attractive and international face to the market. The overall tone of images and texts speaks for itself: emotional, approachable and inspirational. The upmarket look and feel is highly distinctive for the sector and sets JUST AWAY apart from the competition in visual and conceptual terms. Getting away quickly, but with style ... that’s different. Exclusively for JUST AWAY, we collaborated with the illustrator Sasa Zivkovic to develop an illustration style that consolidates the brand identity across all channels in a pleasantly humorous way. This makes JUST AWAY instantly recognisable and likeable. Hello #goodtimes. The brand was launched with a multi-stage mailing campaign designed to introduce it to prominent travel journalists and bloggers. As the response confirmed, our Little Book of Inspiration soon prompted an outbreak of wanderlust! This is just one example of communications that were refreshingly different.

JUST AWAY für eine Just Away Brandingkampagne
Gezeichnetes Bild von einem Herr der an dem Schreibtisch sitzt und die Just Away Website auf dem Desktop sowie auf dem Tablet anschaut für eine Brandingkampagne Gezeichnete Mockups der Just Away Website für eine Brandingkampagne
Vier gezeichnete Bilder in denen Menschen verschiedene Aktivitäten ausüben in einer Reihe für eine Just Away für eine Brandingkampagne
We wanted to get something totally new going, which called for courage and a fresh way of thinking. We found the ideal partner to achieve this in Werbewelt, which brought our vision to life.
Hans-Dieter Toth, CEO EUROTOURS
Just Away Mockups as part of a branding campaign
Just Away Package für eine Just Away Brandingkampagne