We duly created a totally new brand dubbed JUST AWAY, from brand name to strategic alignment and the actual launch. We also oversee all points of contact with the customer, from corporate design, conception and creation of the entire online travel portal to BTL and ATL campaigns and supporting measures such as PR, social media and blog PR.
From day one, JUST AWAY presented an inspirational, attractive and international face to the market. The overall tone of images and texts speaks for itself: emotional, approachable and inspirational. The upmarket look and feel is highly distinctive for the sector and sets JUST AWAY apart from the competition in visual and conceptual terms. Getting away quickly, but with style ... that’s different.
Exclusively for JUST AWAY, we collaborated with the illustrator Sasa Zivkovic to develop an illustration style that consolidates the brand identity across all channels in a pleasantly humorous way. This makes JUST AWAY instantly recognisable and likeable. Hello #goodtimes. The brand was launched with a multi-stage mailing campaign designed to introduce it to prominent travel journalists and bloggers. As the response confirmed, our Little Book of Inspiration soon prompted an outbreak of wanderlust! This is just one example of communications that were refreshingly different.