Eine braunhaarige Frau als Model für den Happy Size Markenrelaunch Eine braunhaarige Frau als Model für den Happy Size Markenrelaunch

Happy relaunch for HAPPY SIZE

Brand development XXL.

Dream

For whatever reason, for too long Plus Size fashion has had a problematic image. The mail-order brand HAPPY SIZE, part of the Klingel Group, also faced the problem that it was far from being a dream brand. We had the privilege of changing that.

Realization

New logo, new CD, new online shop and brand-new HELLO ME campaign. With Jochen Baldauf behind the camera, HAPPY SIZE shows just how on-trend plus size can be. Image campaign – extended across all channels, customer activation and catalogue tuning. Responsible for strategy, concept, design, production and front-end programming, this was one of those projects that we really love. Developing a brand and then really selling it.

Neues Logo der Marke Happy Size im Rahmen des Markenrelaunch Mockup der Website für den Relaunch der Marke Happy Size
This extremely comprehensive relaunch is a big step for us. We are happy that we dared to take it.
Christian Zambaccian, Managing Director, Happy Size
Happy Size Markenrelaunch Mockup
Happy Size Markenrelaunch Mockup auf dem iPad
Happy Size Markenrelaunch Mockup auf dem iPhone