Hakro exhibition stand with bar and long table Hakro exhibition stand with bar and long table

Framing Colours – HAKRO trade show architecture

HAKRO trade show stands

Dream

HAKRO specializes in beautifully made, durable clothes for corporate fashion, trades, leisure and sport. As a company, HAKRO is devoted to humanity, quality and sustainability. In its communications, HAKRO emphasizes reliability and continuity, and is clearly committed to WERBEWELT as lead agency for all areas of communication. In 2018 we realized another shared dream: a trade show stand to embody the lofty aspirations of the company in its concept and design. The next logical step will follow at TecStyle 2020: a consistent further development of the stand architecture with even more space for the brand.

Realization

Evolving around a black framework, our concept was able to adapt to a variety of floor plans. The colourful collections were presented to maximum advantage on the stand. Oversized wall elements show the current key visuals and connect the catalogue, product and trade fair stand to create a brand experience. The consistently positive reactions of visitors confirm the quality of the design. In line with HAKRO's sustainability efforts, the stand was implemented in such a way that a large part of the components - despite different spatial conditions - could and can be used several times. Idea, architecture and planning: WERBEWELT AG, work planning and modification: Seebald Studios, implementation: artistic Werbewelten GmbH.

Hakro exhibition stand
Hakro exhibition stand
Hakro exhibition stand
Hakro exhibition stand
Hakro exhibition stand Hakro exhibition stand
Hakro exhibition stand Hakro exhibition stand
Hakro booth in the exterior view
Hakro booth in the exterior view
Hakro booth
Hakro booth in the exterior view
Hakro booth Hakro booth with a mannequin wearing a yellow shirt
Hakro booth with a clothes rail with red clothes hanging from it The bar of the Hakro booth