Bunt gekleidete Menschen liegen auf einer Treppe für das Hakro Inspirations Shooting Bunt gekleidete Menschen liegen auf einer Treppe für das Hakro Inspirations Shooting

Against the grey with HAKRO

COLORIZED – An inspirational shoot for HAKRO

Dream

Working clothes are not generally known for their range of colour and design. Corporate fashions from HAKRO are the distinctive exception, consolidating their position on target markets as the individuality of the HAKRO brand is inspirationally strengthened. Achieving this called for a correspondingly unconventional stage.

Realization

We found exactly that in the capital. A grey, authentically urban slice of Berlin provided the perfect setting for confident presentation of the brand off the beaten path of B2B photo shoots and conventional models. HAKRO teamwear was the centrepiece, showcased at specific locations with outstanding colour and choreography by photographer Axl Jansen, who brought all his skill and experience to bear. As Berlin was colorized, the contrasts for HAKRO were perfect.

Colorfully dressed people stand in a row für das Hakro Inspirations Shooting Colourfully dressed people posing für das Hakro Inspirations Shooting
Colourfully dressed people posing für das Hakro Inspirations Shooting
Bunt gekleidete Menschen stehen in einer Reihe auf einer Brücke für das Hakro Inspirations Shooting
Bunt gekleidete Menschen posen in einem Gebäude für das Hakro Inspirations Shooting
Bunt gekleidet Menschen posen in einem Gebäude für das Hakro Inspirations shooting
Bunt gekleidete Menschen stehen in einer Reihe für das Hakro Inspirations Shooting