Ein Baguette auf schwarzem Hintergrund für den Markenrelaunch der Bäckerei Ruetz Ein Baguette auf schwarzem Hintergrund für den Markenrelaunch der Bäckerei Ruetz

Journey into taste: DER BÄCKER RUETZ

Brand relaunch for DER BÄCKER RUETZ

Dream

In Austria, The Bäcker Ruetz is not only renowned for taste: the bakery runs over 50 branches nationwide which are also world-famous for their interior design. With this in mind, the company’s main priority was to overhaul its online presence, taking account of the image this projects. It was a challenge we were happy to accept.

Realization

Offering customers the best possible taste is the mantra of a family of bakers now in its fifth generation. We set out to translate this into a lively and modern message. In the interests of long-term branding, we produced a striking diamond pattern in the company colours that was carried over into the Flavour Guarantee: a case of tradition meeting modernity. We also devised a communication strategy to impart the company’s defining values for the long term through narrative and visuals. We continue to support Der Bäcker Ruetz in all communication issues through innovative measures.

Das Logo der Bäckerei Ruetz für den Markenrelaunch
Ein Bäcker übergibt einer Frau aus dem Latenfenster eine Tüte mit Baguette für den Markenrelaunch der Bäckerei Ruetz Weiß-gelb karierte Drehscheibe mit Brot-Gewinnen für den Markenrelaunch der Bäckerei Ruetz
Vor einer grünbewachsenen Mauer steht ein gelbes Fahrrad mit einem Brotkorb auf dem Gepäckträger für den Markenrelaunch der Bäckerei Ruetz Ein Bäcker steht vor einem Transporter voller Brot und hält ein Korb mit Brot in der Hand für den Markenrelaunch der Bäckerei Ruetz
Ruetz is a contemporary yet traditional brand that customers trust. We are constantly working on innovative products, shop concepts and services. The new corporate design developed in partnership with Werbewelt underlined the fact that even with our deep roots, we are ready to face the future.
(Norbert Fagschlunger, Managing Director, Ruetz)
Rebranding Bakery Ruetz Mockup
Poster of the baker Ruetz as part of the rebranding Poster of the baker Ruetz as part of the rebranding