Brand relaunch campaign for Bruno Söhnle

Dream

What Bruno Söhnle wanted was a modern brand image, in keeping with the times, which would appeal to younger target groups, but would not undermine the watch studio’s traditional values.

Realization

A brand relaunch that shows that luxury can be fun. In keeping with the claim “The Best Time Of My Life”, we developed an emotion-laden campaign for print, POS and social media with a visual language that reflects the zeitgeist, and stories that take the brand from venerable tradition to modern-day.