Step 1: We felt that the point where cosmetics and superfood converged was the skin: BIO VEGAN SKINFOOD was born. A combination that works both as brand and logo.
Step 2: design and packaging. Create high-end look and orientation. Both likeable and modern.
Step 3: Develop and implement communication measures. Online and offline, social media concepts and, of course, the launch campaign with Kathi Lambrecht & Maya Stepper.
BIO VÉGANE SKINFOOD works. Retailers are delighted and direct listing with dm & the like speak both for the idea and its execution.