Mann joggt durch den grünen Park für eine Abtei Kommunikationskampagne Mann joggt durch den grünen Park für eine Abtei Kommunikationskampagne

Keep moving with ABTEI

Communications campaign for ABTEI

Dream

Liquid magnesium is the first medicine that allows magnesium to be administered directly in liquid form, making it easily accessible in everyday active life. Such were the facts we needed to distil into a succinct message for a range of target groups.

Realization

The theme of ‘keep moving’ was subsequently adopted in four spots; three of these appealed to their respective target groups, while the fourth aimed at all groups simultaneously. The advertisements were played out on TV and in print media, while 3D posts continued to be placed on the ABTEI social media channels of Facebook and Instagram (paid media).

Zeitschrift, welche eine Werbung von Abtei zeigt für eine Kommunikationskampagne
Smartphone Mockups mit Abtei Facebook Posts für eine Kommunikationskampagne