50% of the people in our agency will feel awkward after this commercial - because they also celebrate the making of coffee. New beans, new way of roasting them, different kind of water, cups, procedures,... It's a hipster thing, they say - McDonalds and 50% of the other people in our agency think - what the hell - just let us drink a simple good coffee. Nice done, McCafe Shops. We love this kind of humor!