Patagonia's Brand Story in a Movie

Best marketing is 'no marketing' - especially for authentic outdoor company Patagonia. That's why they've created a breathtaking movie on the founder's journey in 1968. Yvon Chouinard (founder of Patagonia) together with Doug Tompkins (founder of The North Face and Esprit) was travelling from California to Patagonia, Chile. This trip has changed their lives and has shaped the brands that we know today.