Bōsōzoku - Style of Japanese Subculture

To make good commercials one has to know culture and the zeitgeist. This task has become time consuming since most brands act worldwide. At least online, every banner and microsite is global. One has to keep up with what's going in asia, what's cool in the US, what's cool and edgy on the streets of the world's metropoles?

Today we dive into japanese tuning and protest subculture: Bōsōzoku. For detailed info and history, please check out wikipedia or be amazed by the style below...