Warby Parker: People want to be beautiful and cool

It's all about the story and the lifestyle. At the end of a day, we are all concerned of our own image and our own lifestyle. Everybody is trying to be somebody or something. This is true especially for industries with no real differentiation or USP. Warby Parker knows that and reduced it to this simple insight and created a purely beautiful ad showing a perfect story and a lifestyle of joy and taste! We love it.