BBC experimenting with Instagram

BBC news launched #instafax and began to release daily news in 15sec. clips on instagram. Some people don't see the benefit becuase BBC news offers RSS feed a variety of other channels that are supposed to be better for professional jounalism. Main problem on instagram is the lack of a link/URL to the full article and of course the limitation of 15 sec.

We see quite a potential in this idea. From a kid's point of view, who cannot write sentences longer than 140 chars, 15 sec is way enough to get the essential news.

BBC-News-Instagram-Werbewelt.png