Patagonia against Black Friday

The Black Friday Sale has become a second christmas of consumption. All the great deals and breathtaking offers do however replace old products that have to be recycled. What is a problem for our planet. Patagonia chose this insight to develop a campaign and push their brand forward. Patagonia now asks its customer to reduce, reuse and recycle their products (and NOT buy new products). What sounds strange on the first sight might pay off on the long run.
We believe in strong and authentic brands. And this campaign clearly is a bold manifest for all the outdoor loving people!