The idea and the integrative concept show what the future will bring: Connect your smartphone and 'play' the video: racethesun.landroverusa.com
Play the video - awesome idea - in this case it's not like real 'playing' its more like 'following'. The better you anticipate what happens in the movie, the higher your score at the end. That feature somehow kills all the fun. We want to steer, not to follow! :)
Here's the video for those who don't want to interact anyway.