WW Now!

A new "Special Issue" of the successful eMAG Online Magazine from HUGO BOSS for the Fashion Show from BOSS Black at the Mercedes Benz Fashion Week Berlin. WW Interactive creates a new Look&Feel for the exclusive Edition with articles about the new collection, many videos from the show and interviews with the designer and the V.I.P. guests.

www.hugoboss.com/emag

Steiff’s new positioning is going into the next round and everyone is talking about it: Steiff is going to offer an exclusive and limited edition Karl Lagerfeld Teddy bear. Thanks to our team from WERBEWELT Relations, the news is already circulating around the world. Starting 15 September at the website from steiff, the Teddy bear can be purchased for 1,000 EUR.

www.steiff.de

Stefan Voss, managing director of Unit Relations, travelled to China for our customer OMEGA to coordinate the PR activities of the luxury Swiss watch manufacturers and official timekeepers of the Olympic Games. Interviewers from all  over the globe were trying desperately to get the OMEGA testimonials by Michael Phelps, Ian Thorpe or Cindy Crawford. One media highlight was the interview with the ex-top model and entertainer and television host, Harald Schmidt. 极好的 jí hǎo de.

Everything has been running according to plan so far. Our new quarters are being renovated from the ground up. You can already see by now that the view is sensational and the rooms will be fantastic. We can hardly wait.

This year, one of the most important and largest design contests in the world has received 5,885 works from 39 countries. The internationally renowned jury of experts has selected the HUGO BOSS PRIZE website by WW Interactive and the packaging for the Steiff Company by the WW Campaign to be this year’s winners. This confirms our competence in different fields. We are pleased about this!

The WW-summer party 08 was heading to Munich to our WERBEWELT Relations. A cruise on the river Isar. 60 men and women on a nailed raft, 2 strong coxes, 1 typical three-man-band from Munich, and 8 hours sunshine. A perfect experience with loads of soft drinks and loads of fun.

The test trial has begun. The first interactive MANHATTAN Shops have been delivered. WW Interactive is responsible for the concept and realisation. Using the barcode scan,  the prospective buyer can have all the information shown about the products or product recommendations by the beauty guide that are best suited to her. In order to better study the buying habits of consumers, a local analytical programme is included that will be evaluated in regular intervals.

In order to support the victims of the tragic earthquake in the Sezchuan region, Steiff has designed five Olympic bears and has auctioned them as part of the Olympic Games. The proceeds of the auction will benefit the childrens’ charity organisation “Care for Children”. The five exclusive Steiff bears are on display in the Hotel Shangria-La in Peking, bids can now be made there directly in a sealed envelope. The auction ends on the opening day of the Olympic Games on 8 August.

Summer flair in Munich: On 12 June, WERBEWELT Relations organised and celebrated a glittering summer party for OMEGA in Munich in the boutique on Maximilian Street. VIPs such as Heiner Lauterbach and Veronica Ferres were also among the guests and they also slipped into the role of the watchmaker themselves. While the two were working, the other guests including Sonja Kiefer, Carlo Thränhardt, Andrea Kempter and John Jürgens admired the innovations by Omega in a lively atmosphere.

Would you like to plan the outdoor seating of a hotel? Do you have a client for whom a building is being built with his/her own extensive terrace? Then the new architects portal by DEDON is exactly the right thing for you. WW Interactive is extending the online activities by DEDON. Exclusive collections and planning data of the individual products are awaiting your designs here.

www.dedon.de